Generative Messaging
What is Generative Messaging, and how does it differ from ChatGPT or other forms of messaging?
Sopro Nextmessage is an advanced AI-powered model, purpose built to craft highly personalized, contextually relevant emails for B2B outreach. Our state-of-the-art true generative messaging engine, built on OpenAI’s technology, creates emails from scratch to engage prospects effectively. Unlike generic AI tools like ChatGPT, our system is specifically designed for B2B sales, leveraging extensive data and training to deliver superior personalization and performance. There are two main types of generative messaging: Generative Insertions and True Generative Messaging. Here, we explain both and how they differ from ChatGPT.
Generative Insertions use AI to insert custom text blocks, such as personalized greetings or subject lines, into pre-existing email templates based on recipient data (e.g., industry or LinkedIn activity). This method is efficient, compatible with most platforms, cost-effective, and ensures consistent brand voice. However, it offers limited personalization, producing formulaic messages that recipients can often identify as AI-generated, reducing authenticity and deliverability. Performance metrics like response rates also fall short compared to more advanced approaches.
True Generative Messaging uses AI to create entire emails from scratch based on a detailed brief. Sopro Nextmessage, trained on over 100 million outreach emails, incorporates extensive recipient data (e.g., role, company, pain points) with a full sender brief (e.g., preferred tone, proposition USP’s, etc). This results in highly personalized, authentic emails that resonate deeply with prospects, driving higher engagement and response rates. Unlike Generative Insertions, Nextmessage allows flexible iterations, such as adjusting tone or humor. However, it requires more computational power, complex API integrations, and specialized AI expertise, making it a costlier more advanced approach.
How does this differ from ChatGPT? ChatGPT is a general-purpose conversational AI designed for broad tasks, like answering questions or drafting text based on simple prompts. It lacks the specialized training and data integration needed for B2B outreach. For example, asking ChatGPT to write an outreach email might produce a generic message lacking deep personalization or context. Sopro’s Nextmessage, by contrast, is purpose-built for B2B sales, using a multi-layered AI engine trained on millions of emails and detailed recipient data to craft tailored, high-performing messages. Unlike ChatGPT’s one-size-fits-all approach, our system auto-tailors tone, addresses specific pain points, and supports on-the-fly multilingual capabilities.
Generative Insertions, while simpler, share ChatGPT’s limitation of producing detectable, less authentic messages (e.g., “Dear [FirstName], I hope this email finds you well in [City]”). Sopro’s True Generative Messaging overcomes this, creating seamless, engaging narratives with relevant human language.
Does Sopro support prospecting in different languages?
Yes, Sopro supports prospecting in any language on the fly, using advanced generative messaging powered by OpenAI’s technology and designed exclusively for B2B outreach.
Sopro’s cutting-edge Nextmesage system creates highly personalized, contextually relevant emails from scratch, enabling businesses to engage prospects across global markets in their native languages with ease.
Sopro generates fluent, authentic messages in any language, tailored to the recipient’s cultural and market context and incorporating region-specific nuances.
These multilingual capabilities ensure campaigns are culturally appropriate, impactful and an ideal solution for maximising outreach to international audiences, without requiring manual translation or customization.