Onboarding and Campaign Setup
Why do I need subdomains and what does the 3-week “warm up” involve?
You need subdomains to protect your main domain’s reputation and improve email deliverability when sending outbound B2B emails. Subdomains (e.g. email.domain.com) separate your core brand domain from prospecting activity, helping you maintain sender credibility, lower the risk of spam, and contain technical issues if they occur.
The three week “warm up” period involves gradually introducing email activity on the new subdomain to build a solid sender reputation. This is achieved by slowly increasing the volume of emails and engagement in a controlled manner, starting with low volume, high quality sends. It helps email service providers such as Gmail or Outlook recognise your subdomain as a trustworthy sender and keep you out of spam folders.
More info: https://sopro.io/resources/blog/subdomains-enhance-email-delivery/
How do I set up a new subdomain in Sopro?
To set up a new subdomain with Sopro, a subdomain such as connect.domain.com or b2b.domain.com is first agreed upon. Sopro then generates the necessary DNS records and shares them with the client. The client simply adds these records to their domain management platform to complete the setup.
https://knowledge.sopro.io/onboarding-and-campaign-setup/subdomain-sopro-technical-setup/
How do you maintain high email deliverability rates?
Sopro maintains an average deliverability rate of 96.2 % across client campaigns. To achieve this, we use rigorously managed email infrastructure, including full authentication (SPF, DKIM, DMARC), dedicated IP/domain warm‑up, and round‑the‑clock monitoring via postmaster tools and ISP feedback channels. Prospect lists are dynamically built and verified and not purchased, maintaining data hygiene and keeping bounce and complaint rates exceptionally low. Sophisticated pre‑send spam and content checking, plus ongoing campaign adjustments and real‑time visibility in a live client portal which ensures that every outbound message is optimised and compliant.
What is LinkedIn Sales Navigator and why do I need it?
LinkedIn Sales Navigator is essential for running effective LinkedIn outreach as part of your Sopro campaign. It allows significantly more connection requests per week than a free account, with the ability to include personalised messages that boost engagement. It also enables us to verify prospect details directly against LinkedIn in real time, ensuring accurate targeting and improving connection acceptance.
How does Sopro manage unsubscribe requests?
Sopro follows a comprehensive GDPR and PECR-compliant process to manage removal requests. Every email includes an unsubscribe link for straightforward opt-out, and any reply requesting removal is addressed within 24 hours. Individuals or entire domains are then added to a suppression list, ensuring they are not contacted again—even if their information appears in future data.
How does Sopro manage companies and prospects that need to be removed from outreach?
Sopro handles removal requests with strict GDPR compliance. When a prospect asks to be excluded, their email is securely deleted and hashed (one-way encrypted) to ensure permanent suppression while respecting their right to erasure. Clients can also provide exclusion lists before a campaign begins, including specific email addresses or entire domains, which are integrated into the platform to prevent any outreach to those contacts.